The media then aim, as much as possible, to get as many viewers as possible with the idea of selling these viewers to advertisers. These advertisers, be it private or state-owned, in the final analysis, keep the entire media organization afloat since they provide the money for the operation. This puts the media in a double negative situation where they must avoid telling any truth that may cause them to lose their regular advertising revenue while at the same time they must publish other exaggerated shadow stories that may very well be detracting from the heart of T&T’s real issues.